Head-up displays

We are the first automotive supplier to develop a marketable driver assistance system that offers significantly improved ergonomics and driver safety, in the form of a freely programmable head-up display. This system projects important information such as speed, navigation guidance, and status indicators directly onto the windshield. The obvious benefit is that drivers can keep their eyes on the road and react more quickly to unexpected situations. Compared with conventional instruments, head-up displays reduce the time needed to absorb information by half – representing a further safety bonus for drivers. The new 5 Series BMW is fitted with this head-up display.